100% ARMEGA

This spec ad for the Armega Goggle by 100% was a passion project created purely for the love of filmmaking and motocross. Shot with a small crew in a garage and at a local track using minimal lighting and equipment, we embraced a raw, gritty aesthetic that reflects the sport's authentic energy. Rather than relying on a large production, the focus was on dynamic visuals, fast-paced editing, and real riding to showcase the performance and attitude behind the Armega Goggle in a way that feels genuine and cinematic.